Be specific.
Ask about the framing, skin tones or whether the image delivers on the creative direction.
XANDER / YOUR AI OPERATIONS PARTNER
Meet Xander.
Your next move.
Review the work. Understand the context. Move it forward.
An AI partner inside Friday, working with your projects, content and conversations.
01 / ANOTHER PAIR OF EYES
A sharper image.
A clearer next step.
Mention @Xander in a content Discussion. Ask about composition, colour or brand fit, with the work attached and the reply where your team can see it.
Give it the context.
Include the content’s media and frame annotations so your question stays connected to the work.
Keep the team involved.
Xander’s feedback stays in the discussion, alongside the team’s comments and approval decisions.
02 / THE CONTEXT BEHIND THE ANSWER
Your project.
Its own knowledge.
The brief, the brand voice, the rules that matter. Xander can draw on project guidelines and observations from the work, so you can ask questions with the project’s context behind them.
Keep expectations close.
Use project guidelines to give Xander the creative direction, brand requirements and delivery details it needs.
See what informs the answer.
The Xander Knowledge panel brings guidelines and learned observations together, with sources you can inspect.
03 / FROM ASKING TO DOING
Say what’s needed.
Put it in motion.
Use your Xander chat to turn a next step into work in Friday. Ask it to create or update tasks, assign people and set deadlines. When you ask it to send a message, it can handle that too.
Make the follow-up a task.
Describe what needs doing, who should own it and when it’s due. Keep the next step connected to the project.
Bring in the right people.
Find the relevant conversation, draft an update or ask Xander to send a specific message to a teammate.
04 / START WITH THE CONVERSATION
That message.
A useful next step.
A teammate flags a missing piece. A handoff needs clarifying. Use Ask Xander on a chat message, add your question and take the context into a new or existing Xander chat.
Start from what was said.
The original message travels with your question. Ask for a summary, a clearer handoff or suggested next steps.
Pick up the thread.
Continue an existing Xander conversation or start a fresh one for the work at hand.
A FEW PLACES TO START
What would you
ask Xander?
From the first creative question to the final follow-up. Try a question in Xander chat, or mention @Xander on the content you’re reviewing.
Find the next step
“What still needs attention before this campaign is ready for handoff?”
Strengthen the opening
“Give me three ways to make the first five seconds of this cut stronger.”
Write with the work
“Draft a voice-over script for this film, using the project’s brand guidelines.”
Get up to speed
“Summarise the recent discussion and highlight the decisions still open.”
Check the workload
“Which tasks are still open in this project, and who is assigned?”
Keep things moving
“Create a task for Maya to update the end CTA, due Friday.”
Example prompts · Use Xander chat for task and messaging actions.
LESS CHASING. MORE CREATING.